Following Jimmy Alderman’s tragic death, medical professionals now stress: always remove your baby from a sling to breastfeed. “If the baby needs to feed, take them out of the sling,” experts say. Carriers cannot maintain the safe head and body alignment needed for feeding.
Safe feeding requires:
Holding the baby close, head and body aligned
Supporting their neck and back
Bringing the baby to the breast, not leaning over
Ensuring a full latch and clear breathing
These steps are especially important for infants under four months who can’t lift or reposition their heads.
Jimmy’s parents are now calling for stronger warnings — including visible safety labels on all baby slings. “We are happy that positive changes are starting to happen,” said George Alderman, “but it’s just a shame they weren’t being done before.”
Health officials acknowledged that previous public health materials failed to give clear advice on sling feeding. Updates are now being made to link babywearing and breastfeeding safety guidance.
Through their campaign Jimmy’s Cuddle, the Aldermans have raised nearly £19,000 for children’s hospitals and charities — turning their grief into a mission to protect others.
